PeteSpande

What are MediaBank and Donovan Data bringing to the table, and how does it fit in a Google-dominated ecosystem?

Bill Wise: The large industry players like Google, Yahoo and Microsoft are looking to unite touchpoints and systems across the solution stack. They’ve done a phenomenal job of bringing order to chaos. But, again, the solutions they provide aren’t neutral. MediaOcean is an independent party, and it will provide that holistic management but with neutrality.

Very interesting fight ahead.  No reason media companies couldn’t build on top of MediaOcean but that clearly isn’t what they want to do.